The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on

There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for advertisers to perfectly understand how Facebook’s

Recently, Facebook rolled out its updated A/B testing tool, also known as Split testing, in Belgium. The update to split testing brings a fresh view on how advertisers can further improve their ad and campaign performances. This by basing themselves on data-driven insights. In the article we will take a closer look at the update, how it

Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience.

What are Instagram poll stickers ?

Instagram’s new

With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform.

The introduction of the Snap pixel was something avid Snapchat advertisers have

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they