Audiences

  • Semetis is the first Segment certified agency in Belgium

    Semetis is the first Belgian agency to be Segment certified. Segment is a Customer Data Infrastructure platform that aims to unify data from a user point-of-view in order to enable streamlined and coordinated activation. Segment combines elements from both Tag Management Systems & Customer Data Platforms in
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  • Series - A take on audiences (part 5 out of 5)

     7 steps to create a practical Moment of Truth (MoT) strategy

    This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform

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  • The infinite fragmentation, a perspective on the evolution of the digital advertising industry

    1960 to 2054 - A century of evolution for the advertising industry

    Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

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