Audiences

  • Semetis is the first Segment certified agency in Belgium

    Semetis is the first Belgian agency to be Segment certified. Segment is a Customer Data Infrastructure platform that aims to unify data from a user point-of-view in order to enable streamlined and coordinated activation. Segment combines elements from both Tag Management Systems & Customer Data Platforms in
    ...
  • Series - A take on audiences (part 5 out of 5)

    7 steps to create a practical Moment of Truth (MoT) strategy

    This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in

    ...

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