7 steps to create a practical Moment of Truth (MoT) strategy

This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often