Remarketing

Series - A take on audiences (part 1 out of 5)

Is a meaningful digital marketing audience approach a technological or a structural challenge ?

From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where
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Series - A take on audiences (part 2 out of 5)

A practical approach for using audiences in your customer journey

Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became obvious that data could hold the key to more
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Series - A take on audiences (part 3 out of 5)

How are campaign budgets and structures impacted by audience-centric strategies?
In our previous article we provided a methodology on how audiences should be put in place in order to deliver on their potential. In this article we’ll be...
Series - A take on audiences (part 4 out of 5)

How audiences will force companies to rethink the way they do business

In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the
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Series - A take on audiences (part 5 out of 5)

7 steps to create a practical Moment of Truth (MoT) strategy

This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in
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Is a meaningful digital marketing audience approach a technological or a structural challenge ?