Digital advertising

  • Advertising in the Metaverse - What can we expect in the Future?

    When Facebook rebranded its company to “Meta” in 2021, it announced at the same time that the metaverse would be one of its core focuses in the years to come. Since then, the metaverse has been the internet's favourite buzzword. And more and more brands want to be associated with it, as they see a big opportunity. But what is the metaverse ?

  • The Rise of Retail Media: A New Dimension in Digital Advertising

    The world of digital advertising is constantly evolving, and with the rise of e-commerce and the vast opportunities presented by retailer data and audience insights, Retail Media has emerged as a powerful advertising avenue. In Belgium and across the globe, the paradigm shift towards Retail Media is making the advertising landscape evolve. In

  • What insights do we have one year after the launch of Performance Max campaigns?

    In today’s world, automation is at the centre of every digital advance. In the digital marketing world, algorithms and marketing automation tools are becoming more and more powerful and essential for online advertising. With this in mind, comes the need for data: the more data you can feed the algorithm, the better performances you will get.


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