I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation with my friends. 15 years later, automated

In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a

What is Automated Bidding in Search Ads 360?

Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals.

Search Ads 360 (previously called DoubleClick

TLDR

Yep, you’re doomed!

The longer story

The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

Introduction

When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

This is unfortunate for Carglass because people seem to lose the urgency

SHORT SUMMARY

Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

A little more than 6 months ago my colleague Jeroen introduced you to the concept of programmatic audio in his article ‘Programmatic audio - Changing the way of buying audio ads online’. Shortly after, my