Media

  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice search is trending, we monitor

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  • Series - A take on audiences (part 5 out of 5)

    7 steps to create a practical Moment of Truth (MoT) strategy

    This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in

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  • What is Black Friday?

    What is Black Friday and how is it impacting the advertising industry?

    If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of November. It is

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