Media

  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

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  • On the front line of data-driven advertising

    In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

    Open

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  • Series - A take on audiences (part 5 out of 5)

    7 steps to create a practical Moment of Truth (MoT) strategy

    This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in

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  • Welcome to the digital advertising apocalypse

    This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative part. But next to being a window into the future,

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  • What is Black Friday?

    What is Black Friday and how is it impacting the advertising industry?

    If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of November. It is

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