Digital

  • Deliver your clients by car, not horse riding anymore

    10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends.
  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice search is trending, we monitor

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  • Welcome to the digital advertising apocalypse

    This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative part. But next to being a window into the future,

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  • What is Black Friday?

    What is Black Friday and how is it impacting the advertising industry?

    If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of November. It is

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