Over the last years most digital marketers were likely overwhelmed by the concept of Server-side (SS) Tagging. Facebook has been spamming our inboxes, shouting the urgency of implementing their Facebook CAPI solution, and also Google has been paving the way by creating a Server-side solution for GTM that easily
We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable.
We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversionsand how to set-up Google Enhanced Conversions
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