In this article I’ll explain how to add weather information to your Google Analytics data using Tealium. This article is rather technical, so if words like JavaScript, JSON, PHP and server scare you, this article might not be the right article for you.

Collecting the weather data

First we need to collect the weather data for

Introduction

A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical

Background

Brico, the Belgian leader in the DIY market, offers a very wide range of products through its 4 chains. Each season, Brico adapts part of its offer to provide its customers with the most suitable products. Through its 155 stores in Belgium and Luxembourg and its e-commerce site, Brico ensures that it always has the right

When using Weatherads.io to automate your campaign based on Weather, you can choose between 2 types of automations:

1. Single location automation
2. Multi-location automation 

Which type of automation that you use depends on your

Last year I wrote an article about setting up weather based campaigns with Smartly.io. 

Smartly.io however is not the only automation