In this article I’ll explain how to add weather information to your Google Analytics data using Tealium. This article is rather technical, so if words like JavaScript, JSON, PHP and server scare you, this article might not be the right article for you.

Collecting the weather data

First we need to collect the weather data for

Introduction

A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical