For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.
These numbers are
From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where
Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became
In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the
The higher convenience and fastness you offer to a consumer for reaching out to your business (for information, answer or support) the better. This is key in developing a positive brand-user experience and it can have a strong impact on your business results. Messaging is becoming one of the best
There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of them.
Indeed, more and more
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