For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

These numbers are

Is a meaningful digital marketing audience approach a technological or a structural challenge ?

From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where

A practical approach for using audiences in your customer journey

Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became

There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of them.

Indeed, more and more