• A new function for Google Search: Gallery Ads

    What is it?

    Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.

  • Acquire New Customers with Smart Shopping Campaigns (SSC)

    2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for

  • All you need to know about Google Analytics Web + App

    We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.

    App and Web

    An extremely low CTR in Google Ads

    Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading !

    Definition of Clickthrough rate (CTR)

    The Clickthrough rate is a ratio that represents how often users who see your ad

  • Boost your performance with Google Smart Shopping

    Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

  • Data Studio Tip: How to report on multiple conversions

    In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If you’re a B2B player,

  • Deliver your clients by car, not horse riding anymore

    10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends.
  • Element Visibility Trigger in GTM

    Introduction: What is a Viewport ?

    The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.
    Note that the Viewport does not consider everything related to the browser (menu bar, address bar, etc.), the scroll

  • Google Marketing Platform partners summit 2018: A sneak peek of 5 new features

    About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

  • Google organic posts - being organically social?

    Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account SEO indexing. Next to this,

  • Google Search Console - How to work with the new Interface

    Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status report, Job postings status report, Sitemaps

  • Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)

    In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.

    Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of

  • Is Waze ads the key to local brand presence?

    Waze is a social user-based GPS application which offers voice-guided

  • Is your organisation ready for Google Analytics 360?

    More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however

  • Monitor your competition in the Merchant Center

    Keeping an eye on the competition should be an essential part of building the strategy of your business on all fronts. Knowing your competitors' do's and don’t is necessary if you want to keep your edge and find ways to differentiate yourself in the eyes of your customer. It will give you learnings and insights on

  • New Google Search Lead Form Extensions - A seamless way to generate leads on mobiles & tablets

    The dominance of mobile devices in both daily usage and web traffic trends is turning lead generation marketing into a complex challenge for businesses who aim to capture more volume of high-intent prospects. Indeed, while navigating on smaller screens with endless distractions and in-between

  • Omni-channel measurement in retail - A case study by IKEA Belgium

    According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

  • Optimization score: easily optimize your account

    For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it?

    What is the optimization score? 

    First of

  • Planet Parfum Case: Leverage Search Automation to drive Performances in untapped regions


    Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact. 


  • Press Release - Omnichannel measurement Semetis-IKEA case, recognised by Google as best in class

    09-Jul-2019, Brussels - Today we announce that Semetis’ IKEA case on Omnichannel measurement has been recognised by Google as best in class marketing case and integrated in the global ...

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