What is it?

Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.

We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.

An extremely low CTR in Google Ads

Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

Introduction: What is a Viewport ?

The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.
Note that the Viewport does not consider everything related to the browser (menu bar, address bar, etc.), the scroll

About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account SEO indexing. Next to this,

Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status report, Job postings status report, Sitemaps

In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.

Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of

Waze is a social user-based GPS application which offers voice-guided

More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however

The dominance of mobile devices in both daily usage and web traffic trends is turning lead generation marketing into a complex challenge for businesses who aim to capture more volume of high-intent prospects. Indeed, while navigating on smaller screens with endless distractions and in-between

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

Introduction

Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact. 

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09-Jul-2019, Brussels - Today we announce that Semetis’ IKEA case on Omnichannel measurement has been recognised by Google as best in class marketing case and integrated in the global ...

Press Release - Dynamic Creative Optimisation Semetis-Carglass case, recognised by Google as best in class

11-Dec-2018, Brussels - Today we announce that Semetis’ Carglass case on Dynamic Creative Optimisation (DCO) has been recognised by Google as best in class marketing case and integrated in the global Think With

After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign.

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

Google Voice Search?

Search is evolving, all of us got used to the normal search queries typed in with a keyboard on Google, Bing or Yahoo. But not so long ago, another dimension has seen the light, which is called ‘voice search!’

It is still seen as the future, but it is actually here already. And once it is used by people,