In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If you’re a B2B player,

Introduction: What is a Viewport ?

The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.
Note that the Viewport does not consider everything related to the browser (menu bar, address bar, etc.), the scroll

About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account SEO indexing. Next to this,

Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status report, Job postings status report, Sitemaps

In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.

Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of

Waze is a social user-based GPS application which offers voice-guided

More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however

Keeping an eye on the competition should be an essential part of building the strategy of your business on all fronts. Knowing your competitors' do's and don’t is necessary if you want to keep your edge and find ways to differentiate yourself in the eyes of your customer. It will give you learnings and insights on

The dominance of mobile devices in both daily usage and web traffic trends is turning lead generation marketing into a complex challenge for businesses who aim to capture more volume of high-intent prospects. Indeed, while navigating on smaller screens with endless distractions and in-between

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it?

What is the optimization score? 

First of