Google

  • An extremely low CTR in Google Ads

    An extremely low CTR in Google Ads

     

    Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading !

    Definition of Clickthrough rate (CTR)

    The Clickthrough rate

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  • Boost your performance with Google Smart Shopping

    Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

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  • Deliver your clients by car, not horse riding anymore

    10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends.
  • Element Visibility Trigger in GTM

    Introduction: What is a Viewport ?

    The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.
    Note that the Viewport does not consider everything related to the browser (menu bar, address bar, etc.), the scroll

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  • Google Marketing Platform partners summit 2018: A sneak peek of 5 new features

    About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

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  • Google organic posts - being organically social?

    Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account SEO indexing. Next to this,

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  • Google Search Console - How to work with the new Interface

    Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status report, Job postings status report, Sitemaps

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  • Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)

    In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.

    Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of

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  • Is Waze ads the key to local brand presence?

    Waze is a social user-based GPS application which offers voice-guided

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  • Is your organisation ready for Google Analytics 360?

    More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however

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  • Omni-channel measurement in retail - A case study by IKEA Belgium

    According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

  • Set up your Smart Shopping campaign in a few steps

    After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign.

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  • Store Visits & Offline Conversions

    Introduction

    Over the last couple of years we have been hearing a lot about 2 important challenges:

    1. The big switch in Internet device consumption
    2. The challenge of integrating online & offline environment

    Actually, those two challenges have never been so close to each other. In fact,they

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  • Voice Search - 4 ways voice assistance is shaping consumer behaviour

    Google Voice Search?

    Search is evolving, all of us got used to the normal search queries typed in with a keyboard on Google, Bing or Yahoo. But not so long ago, another dimension has seen the light, which is called ‘voice search!’

    It is still seen as the future, but it is actually here already. And once it is used by people,

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  • What is Google Smart Display ?

    There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of them.

    Indeed, more and more

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  • Why a high bounce rate is not necessarily a bad thing

    Back to basics – Why a high bounce rate is not necessarily a bad thing

     

    Artificial intelligence, algorithms, DCO, CDP, smart biddings, voice search,… Digital marketing is getting more technical and complex that it has ever been. Nonetheless,
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  • Year in Search 2017: These were the biggest trends & changes

    This report highlights some of the biggest search trends impacting the industry in 2017. The trends revealed deliver influential insights for advertisers to respond and adapt their strategies accordingly. In a nutshell, smartphone usage is still transforming our world. Technology is growing at an exceptionally quick rate changing the customer

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