IAB Mixx Awards: Semetis owns the night | Press Releases

The Brussels Digital Marketing agency, Semetis already dominated at the AMMA Awards earlier this year, and they do it again at the IAB Mixx Awards. Semetis won 5 awards, 3 gold awards, 1 silver award and 1 bronze award. "Winning these IAB Mixx Awards is proof that Semetis is strong in evaluating promising technologies and taking an incremental approach. Digital transformation does not necessarily have to be a radical shift or outright disruption. Successful digital transformation is an incremental process. “Together with dmlights, VOO, Ardennes-Etape and Carglass we put our heads together in a pragmatic way to transform and improve customer experiences" says Dhan Claes, Managing Director at Semetis.

Semetis dominates the stage in the category "Best Use of Advertising Technology" with two golden awards

Semetis is known for its thoughtful use of emerging advertising technology, and was rewarded with two gold awards in the same category. This is truly exceptional. The Ardennes-Etape dossier, where cloud for marketing was used to predict behaviour and thus adjust marketing budgets, was awarded gold. The "dmlights: Fully Automated Profit Engine" earned Semetis a second gold award. Frédéric Palella, eBusiness Consulting Manager at Semetis explains "By fully exploiting the automation possibilities, we have created an SEA engine that maximizes both revenue and profit. This has allowed us not only to increase ROI, but also to shift our focus from heavy operations to strategic thinking."

Gold Award for "Best Digital Audio Campaign"

Carglass Belgium remains at the forefront of the innovation race, launching a personalised advertising experience on Spotify, using the MarTech solution A Million Ads. "We link data signals, such as weather, location and language to very short audio recordings, and by puzzling them into a single ad, we created tons of 30-second audio ads tailored to each user" says Lotte Vranckx, eBusiness Analyst at Semetis.

Silver Award for "Best Media Engagement Campaign"

"Conversational marketing is definitely one of the tech trends to keep an eye on. We know this is one of the technologies that will have a big impact on companies in the next 2 to 10 years. Many businesses are not doing anything with it yet, but for VOO it provided a success story during the end-of-year period." says Margaux Marien, eBusiness Consulting Manager at Semetis. This was also recognised by the IAB Mixx Award Jury.

Bronze Award for "Best Belgian Marketing Tool”

The Semetissians grabbed the bronze award for their Marketing Tool "Wave", and they are very proud of that. "Wave, is the one-stop-shop for monitoring and optimising campaigns. The development of the tool has enabled us to reduce the amount of time spent on our morning coffee routine by 240 working days a year." says Hugo Barcelona, Business Application Developer at Semetis.

De pressure cooker

"Coming up with relevant solutions by using technology and data is not something you do alone. It works like a pressure cooker. It is because our customers dared to pioneer that we have been able to realize this." says Dhan Claes.


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