Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a ...

After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign. We’ll also share some recommendations that we hope will ...

Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the ...

Back to basics – Why a high bounce rate is not necessarily a bad thing   Artificial intelligence, algorithms, DCO, CDP, smart biddings, voice search,… Digital marketing is getting more technical and complex that it has ever been. Nonetheless, coming back to the basics is sometimes necessary to be ...

An extremely low CTR in Google Ads   Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading ! Definition of Clickthrough rate (CTR) The ...

In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done? Open up the programmatic gates Truth be told, the ...

This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative part. But next to ...

About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, ...

In the previous article, we tackled the optimization of app in the case of Google Play. When it comes to the optimization in the Apple Store, the process remains the same with an optimization based on keywords. Nevertheless, there are some différences that you should take into account. In order to increase the brand ...

If you’re tracking and collecting data from your app with the help of Google Analytics (GA) for Mobile Apps, you definitely want to read this. Google recently announced that, as of October 2019, it will progressively sunset the collection, processing and reporting of data for its GA for mobile apps. This ...