In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with their release of server-side GTM in Q3 2020 (still in Bêta when writing these ...

Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the data.    What is sampled data? Data sampling is a statistical ...

Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion.  Before we go down to the set-up, ...

This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’, where we’ve set the scene on today’s constraints originating from ITP and GDPR. We will outline our vision on the future of advertising and how you should tackle it as an ...

Privacy took a swing at measurement The world of digital marketing is under scrutiny. For decades marketers, brands and tech vendors have been tracking internet users and their behavior without any form of transparency. Which data was collected and what it was used for was none of the user’s business. All of this is changing. Both governments and private actors are stepping in in ...

This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.  In this part, we reveal the two metrics you should check out to assess a podcast. Furthermore, we also explain the budget you should expect to ...

More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Those statistics are showing a trend: podcasts have the ability to capture an audience’s attention like few digital channels can. In fact, 80% of listeners say they listen to all or most of each ...

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also has its downside. There are no official figures, but it is ...

In a previous blog article we have already given an introduction about Pinterest Shopping and the reasons to test it out. You are now convinced that Pinterest Shopping would be a great fit for your client needs and want to test it out? As a continuation to that story we will explain more about what to take into account during implementation and share some first insights in this ...

2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for Belgian e-commerce market. It’s therefore more important than ever ...

Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...

Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You envision the holiday shoppers sitting at home in their pajamas tapping ...

  Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with ...

Summary The biggest challenge for marketers today is turning the sheer volume of data they have access to into actual actionable insights. Not only is (1) the volume of data problematic for a human brain to handle, (2) the technical skill sets are evolving. Marketers can only make data informed decisions if both challenges are tackled. Semetis succeeded in tackling these challenges by extending the ...

Intro Are you, just like us using Facebook to bring traffic to your website? The low cost and high volumes certainly make it very attractive. Unfortunately, we see in Google Analytics that the quality of that traffic is not always good. Bounce rates tend to be high and people spend almost no time on your site. You can bring your Facebook traffic campaigns to the next level by choosing ...

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is extremely significant, and it even continues to grow every year. ...

Client Overview and Challenge The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that for-profit companies share a moral obligation to use their power for the greater good. With a growing environmental, ...

At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete recommendations. These recommendations need to be implemented. This implementation has always been more ...

The radio landscape is changing. The offline radio user base has declined by 15% over the last 3 years in Europe, marketing investment is following accordingly, and this downward trend is expected to continue. On the other side, digital audio services like Spotify keep growing and are expected to be pushed ...

 Introduction L’utilisation de Google Advertising Automation à son plein potentiel a permis d’atteindre des résultats rentables pour l’e-commerce de Planet Parfum. L’automatisation nous a donné l’opportunité de nous concentrer en parallèle sur notre partenariat avec Planet Parfum pour garder notre attention sur l’impact business.  Le challenge L’objectif était ...