What is server-side GTM? Server-side GTM is Google’s solution to move tags and scripts that are usually deployed through GTM in the browser to a server location.  Google describes the benefits as ...

Profit Margin Bidding. Optimizing your Google accounts based on profit data.  It seems the logical next step in Smart bidding optimization. The idea behind Google Ads advertising is simple: You invest in order to get a sale (or any other type ...

Introduction Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads. From a performance point of view, launching Products Ads in Belgium is an important step for Bing. As you might know, Shopping ads on ...

The higher convenience and fastness you offer to a consumer for reaching out to your business (for information, answer or support) the better. This is key in developing a positive brand-user experience and it can have a strong impact on your business results. ...

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung.  However, you may not have heard of this new type of campaign. If this is the case, this article is for you! We will ...

Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform. 

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers.

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing.  Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers ...

Why combine Shared Budget and Smart Bidding in Google Ads? You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. More specifically, you want to automate budget management and automate ...

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital transformation” the value proposition of voice AI is that it significantly ...