Introduction A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical point of view, we were able to contextualize our sessions’ data in Google Analytics with weather data. The described ...

Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the opportunity to provide more ...

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even though not a ...

More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however not always clear for marketeers and decision makers what the benefits are and if their organisation ...

10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends. The iPhone wasn’t there yet neither. Blackberry was the ...

Google is constantly evolving. One of its major focus points is offering flexibility towards advertisers so they can test, optimise and iterate. With this in mind Google has launched two new powerful tools called “drafts” and “experiments”. Since February 1, 2017 these new tools have fully replaced the AdWords ...

In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser. Ad customisers in AdWordsThe ad customisers help the advertiser to tailor the ...

Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this format by ...

Instagram’s launch of the new feature “stories” did not come as a surprise for most of us. After a failed attempt to acquire the Snapchat in 2013 it has worked ever since on the development of such lookalike apps. While some of those copycats failed along the way, the Instagram story is here to stay. As ...

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters can be ...