Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform. 

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers.

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing.  Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers ...

Why combine Shared Budget and Smart Bidding in Google Ads? You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. More specifically, you want to automate budget management and automate ...

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital transformation” the value proposition of voice AI is that it significantly ...

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business.

Context Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and DSP were thrown around. That evolved over the last years with the ...

It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer ...

Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online ...

You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns. 1. Choose the right campaign ...