Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

WeatherAds.io - What is it and how does it work?
Last year I wrote an article about setting up weather based campaigns with Smartly.io.  Smartly.io however is not the only automation platform that can help you build weather based campaigns. Some examples are: Hunch.io, Sticherads.io and Weatherads.io.  While ad automation platforms such as Hunch.io and ...
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WeatherAds.io - Automation Types
When using Weatherads.io to automate your campaign based on Weather, you can choose between 2 types of automations: Single location automation Multi-location automation  Which type of automation that you use depends on your campaign: Do you have different ads depending on the weather?  Do you want to automate based on the ...
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What does your bounce rate really tell you?
Bounce Rate is a hot topic when it comes to Google Analytics and website analysis. How many times have you or your client asked if the website is attractive to users, if they stay for a long time and what they do there? For any relevant analysis of the user experience on a website, the bounce rate is a very important indicator. But what does it really mean and are ...
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Advertising on a inspirational platform: Pinterest
2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has increased significantly compared to 2019. More searches, more users, more ...
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Server-side GTM in a nutshell - Cookieless Series Part 5
In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with their release of server-side GTM in Q3 2020 (still in Bêta when writing these ...
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Data Studio Tip: How to get unsampled data in Data Studio
Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the data.    What is sampled data? Data sampling is a statistical ...
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Facebook Conversion API: why and how to implement it
Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion.  Before we go down to the set-up, ...
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How to prepare your digital marketing efforts towards a cookieless world - ...
This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’, where we’ve set the scene on today’s constraints originating from ITP and GDPR. We will outline our vision on the future of advertising and how you should tackle it as an ...
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Probabilistic measurement - A world where uncertainty is the new normal - ...
Privacy took a swing at measurement The world of digital marketing is under scrutiny. For decades marketers, brands and tech vendors have been tracking internet users and their behavior without any form of transparency. Which data was collected and what it was used for was none of the user’s business. All of this is changing. Both governments and private actors are stepping in in ...
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How to assess a podcast and plan your podcast advertising budget (2/2)
This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.  In this part, we reveal the two metrics you should check out to assess a podcast. Furthermore, we also explain the budget you should expect to ...
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Case

Wave: The one stop shop for monitoring and optimising your campaigns
  Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked ...
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Carglass® pioneers with the first Dynamic Audio Ads via DV360 in Belgium
You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy. However, millennials, a key target audience, have turned ...
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Dmlights: The fully automated profit engine
Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...
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Ardennes-Etape: Reducing waste in advertising spending by leveraging ...
Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You envision the holiday shoppers sitting at home in their pajamas tapping ...
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VOO: Adapting to the new reality through Conversational Marketing
  Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with ...
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Ardennes-Etape : Building a cloud for marketing infrastructure that made ...
Summary The biggest challenge for marketers today is turning the sheer volume of data they have access to into actual actionable insights. Not only is (1) the volume of data problematic for a human brain to handle, (2) the technical skill sets are evolving. Marketers can only make data informed decisions if both challenges are tackled. Semetis succeeded in tackling these challenges by extending the ...
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Facebook: Bring quality traffic with the use of micro conversion
Intro Are you, just like us using Facebook to bring traffic to your website? The low cost and high volumes certainly make it very attractive. Unfortunately, we see in Google Analytics that the quality of that traffic is not always good. Bounce rates tend to be high and people spend almost no time on your site. You can bring your Facebook traffic campaigns to the next level by choosing ...
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Local Strategy: How to efficiently report results for 700+ stores
Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is extremely significant, and it even continues to grow every year. ...
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The Skateroom: Creating direct business impact through conversion rate ...
Client Overview and Challenge The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that for-profit companies share a moral obligation to use their power for the greater good. With a growing environmental, ...
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A Successful SEO Case Study
At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete recommendations. These recommendations need to be implemented. This implementation has always been more ...
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