Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means. There are two major ways to measure attention: camera-based attention and advanced viewability. 1. Camera-based attention Camera-based attention is based on studies with panels of consumers where their eye movements are measured, facial expressions are ...
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When a user searches for information online using Google’s Search Engine, different advertisers battle it out to show their Ads on Google’s Search Engine Results Pages (SERPs). But, given the limited advertising space, how does Google decide which advertisers’ ads to show on the page? Google Search Ads represent a significant part of the digital advertising landscape. And brands today understand ...
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Revising our KPIs in the war for attention We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How many minutes of that are spent paying attention to ads? Frankly, that's very little. Consumers spend only 9 minutes attentively watching media, according to those same ...
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If you're using Google Tag Manager to manage your website's tracking and marketing tags, chances are high you are using the dataLayer object. The dataLayer is a JavaScript object that stores information about the page and its interactions, which can be used to pass data to tracking and marketing tags.  When it comes to tracking and analyzing your ...
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When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time and efficiency, which is what we do on a daily basis at Semetis. 1. Bulk upload on Meta For some brands with ...
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Introduction In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager. As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers ...
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Introduction When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of the ad, and much more. The scope of this article will focus on two types of video ads on the Google platform, namely ...
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Being a retailer in a time where online purchases become increasingly popular requires efficient tools. This includes utilising SEO and referencement engines, paid search and social platforms, data and analytics tools, and most importantly, a feed management tool capable of creating, customising, and exporting product feeds to various advertising platforms. In this article, one specific feed management ...
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We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to set-up Google Enhanced Conversions in GTM. In this article, we’ll explain how to retrieve existing unhashed user-provided data variables in your data layer using CSS Selectors. Identify Enhanced Conversions CSS Selectors and input into Google Tag Manager To identify the CSS Selectors ...
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In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have also become more demanding about the accuracy of the information they find online. One solution to improve ...
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Case

Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this is how this case started. With lead generation clients, it’s hard to ...
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Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
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The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
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  The peak pandemic changed the Home Improvement industry overnight   The Belgian DIY market is still driven by in-store sales. The top reason consumers prefer to shop in physical stores is to see, experience and test products in person before buying them. Brico, the DIY/Home improvement market ...
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    Daring to join a conversation that was turning sour requires guts   More than five years after being acquired by French group Total, energy supplier Lampiris is changing its name to TotalEnergies in 2022. Being a game changer is rooted in Lampiris’ DNA. They were ...
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      TOO LITTLE DIVERSITY IN THE NEWS THAT PEOPLE ACCESS VIA ADVERTISING    Journalism is about getting it first and getting it right. The news flashes are obsolete in no time, challenging marketers to continuously adapt their messaging at ...
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Leveraging Teads’ buying platform with inRead Social format, Semetis has been able to easily extend social assets on premium media environment, achieving outstanding results to increase awareness on Atol’s innovative glasses that facilitates reading for some dyslexic people.  (Brussels, October 08th ...
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  Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked ...
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You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy. However, millennials, a key target audience, have turned ...
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Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...
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