Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Optimising Website Analytics with Google Tag: A Comprehensive Guide for ...
Unlocking the Power of Google Tag: A Deep Dive into the Game-Changer of 2022 As digital marketers, staying on top of the latest tools and technologies is essential to thrive in the ever-evolving online landscape. In late 2022, Google introduced the Google Tag, a tool that promises to simplify and enhance your website's data tracking and management. You can read the release blog post here. In this article, we'll ...
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Unveiling the Power of Google's New Google Tag Template in Google Tag ...
Introduction Google's digital marketing landscape is ever-evolving, and staying ahead of the curve is essential for marketers. In this article, we'll explore the latest update that has replaced Google Analytics 4 configuration tags in Google Tag Manager containers: the new Google Tag. This transformative change brings exciting features and possibilities for marketers seeking to streamline their tracking and ...
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Google's consent mode will (almost) become mandatory in 2024
Following the recent announcement of the DMA/DSA legislations and the extended responsibilities of the Gatekeepers towards user consent, Google has already shared that they will enlarge the scope of their consent mode tool and make its implementation mandatory for all advertisers willing to use Google audiences and measurement solutions. What is consent mode? As a reminder, Google launched its consent ...
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The Digital Markets Act, the Digital Services Acts and their impact on the ...
Do you still remember 2018 when the GDPR started to be applicable? This European legislation led to a massive impact for our industry, with all the companies having to implement quite a lot of things (such as Consent Management Platforms) in order to be compliant with the new law. While everyone has heard about the GDPR, we have the feeling that not that many have heard about the Digital Markets Act (DMA) ...
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Implementing Enhanced Conversions via Server-Side GTM
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google Ads. In this article, we will talk about setting up enhanced conversions via Server-Side GTM. We will skip over some steps in this article, so if you are just getting started with enhanced ...
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How is AI transforming the way we advertise?
If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do advertising? New AI-powered tools keep on arriving on the market so let’s analyse how this will impact ...
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Data Modeling in Google Analytics 4 (GA4): The Role of Reporting Identity
In a previous article, we highlighted some reasons explaining why your data might look different between UA & GA4. One of the reasons was linked to the Reporting Identity and the 3 ways of identifying users within GA4: Blended: method taking into account both observed data (User ID, Google Signals, Device ID) and modeled data. User activity will be modeled when observed data isn’t fully available and ...
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A first: Semetis launched the first campaign on Netflix
In the ever-changing world of digital marketing, staying at the forefront of innovation is essential. Semetis has demonstrated its commitment to pushing boundaries by being among the first agencies to launch an advertising campaign on Netflix in France with “Atol Mon Opticien”. Atol Mon Opticien: A Visionary Client Atol Mon Opticien is a well-known optical retailer in France. They have a rich history ...
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Why some GA4 events might not show up in your server container’s preview ...
Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often needed. At Semetis, we’ve been experimenting with server-side tagging over the last years, and did some interesting ...
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The Power of Short-Form Videos to Reach and Engage Consumers
While video has been a dominant medium in the past few years, mobile short-form vertical video is now the breakout format. Short-form videos are increasingly popular among consumers. A recent study found that 73% of consumers prefer to watch a short-form video to learn about a product or service.Short video formats are described as the sweet spot of attention, the ideal medium for a brand to tell its story and ...
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Case

DreamLand: Reaching Parents Through Playful Marketing Strategies
Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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Infrabel - Winning the Talent Race in Belgium with The Strongest Team
In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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Unlocking advertising’s potential: harnessing Attention Time for optimal ...
9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Club Brugge: Challenging traditional advertising in football merchandising ...
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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Driving demand for Vanden Borre Life: A successful blue ocean digital ...
Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
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Decathlon: Maximizing business profitability with automated SEO-SEA ...
THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP domination is the main driver for online sales. Consequently, 70% of the total ...
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Ardennes-étape: An automated decision tree as performance accelerator
Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data, advertisers often struggle to implement the proper processes to capitalize on all ...
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Semetis tackles perception problem and fills 18 open positions through ...
Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned to win that war. But why is that? Because, what makes it even more difficult is the perception problem that ...
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