In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a first use case. This case was built together with our client Scarlet, a ...

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, ...

A little more than 6 months ago my colleague Jeroen introduced you to the concept of programmatic audio in his article ‘Programmatic audio - Changing the way of buying audio ads online’. Shortly after, my colleague Glenn explained you how to be more data-driven in your creative ...

If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing ...

In a world where machine learning is changing the way we advertise online, Google launched a new feature to further integrate machine learning in the creative of your Google search ads. With the use of Responsive Search Ads, the Google algorithm creates the best combination of your ...

In our previous article we discussed the role & purpose of data within modern day business environments. The role of data is to be transformed into insights, in order to build better products & experiences which in return lead to business growth. We then further clarified how we ...

Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a ...

After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign. We’ll also share some recommendations that we hope will ...

Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the ...

Back to basics – Why a high bounce rate is not necessarily a bad thing   Artificial intelligence, algorithms, DCO, CDP, smart biddings, voice search,… Digital marketing is getting more technical and complex that it has ever been. Nonetheless, coming back to the basics is sometimes necessary to be ...