Articles | Resources

How to be effective on Meta

29th December, 2022 Marine Delatte

When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time...

The new Meta “objective selection experience”

29th December, 2022 Diane Tremouroux

Introduction In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager. As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes...

Bumpers vs Trueview for Awareness

29th December, 2022 Xander Schepens

Introduction When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of...

Maximising Online Sales and Visibility with Channable

28th December, 2022 Claire Seredynski

Being a retailer in a time where online purchases become increasingly popular requires efficient tools. This includes utilising SEO and referencement engines, paid search and social platforms, data and analytics tools, and most importantly, a feed management tool capable of creating, customising,...

How to set-up Google Enhanced Conversions using CSS Selectors

28th December, 2022 Eliott Pousset

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to set-up Google Enhanced Conversions in GTM. In this article, we’ll explain how to retrieve existing unhashed user-provided data variables in your data layer using CSS...

Local Inventory Ads are now available in Belgium

28th December, 2022 Olivia Lohest

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have...

What does it look like to be a Happiness Manager at Semetis?

23rd December, 2022 Alisson Nonclercq

My name is Alisson and I am the Happiness Manager at Semetis. Wait. What’s that, again? There is no real definition for “Happiness Manager” as it is a dynamic and evolving role that follows the company culture and the business needs. At Semetis, my function is axed on...

How to attract attention with advertising?

20th December, 2022 Janne Beke

10 tips for creating ads that grab the user's attention Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention. Overall, there are 4 major factors that...

Exploring Google's Consent Mode: A Comprehensive Look at the Basic Implementation

20th December, 2022 Sebastiaan Reeskamp

SUMMARY This article discusses the challenges that digital advertisers face with regard to tracking and attribution, particularly in light of the GDPR legislation. It also discusses Google's solution to these challenges, called Consent Mode, and the debate surrounding its use of cookieless pings...