Google Analytics

  • All you need to know about Google Analytics Web + App

    We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.

    App and Web

    Google Marketing Platform partners summit 2018: A sneak peek of 5 new features

    About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

  • How to set up the new App+Web property in Google Analytics?

    A quick guide to get you started

    Unless you’ve been living under a rock (or took a super long holiday...lucky you), you must have heard that Google recently launched a new property feature:

  • Why a high bounce rate is not necessarily a bad thing

    Back to basics – Why a high bounce rate is not necessarily a bad thing


    Artificial intelligence, algorithms, DCO, CDP, smart biddings, voice search,… Digital marketing is getting more technical and complex that it has ever been. Nonetheless,
  • Why Google leads Omnichannel Measurement ?

    The launch of the Store Visits in Google Analytics

    Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits.

    How does it work from a technical point of view ?


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