We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.

Google Analytics 4 is there!

About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google Ads, Search Ads 306, Display and Video 360 and

A quick guide to get you started

Unless you’ve been living under a rock (or took a super long holiday...lucky you), you must have heard that Google recently launched a new property feature:

Introduction

Mid August 2020, Into our first article “What is Server-side GTM and why should you care? A very short

If you’re using Google Analytics on a regular basis, you must have seen a notification popping up in your account, asking you to try out the new Google Analytics property: GA4.

Indeed, Google has finally launched their ...

If you haven’t heard about GA4 before or you didn’t start the initial setup, I recommend you to start reading the excellent article ‘The new Google Analytics

Back to basics – Why a high bounce rate is not necessarily a bad thing

The launch of the Store Visits in Google Analytics

Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits.

How does it work from a technical point of view ?