Video

How Youtube Mastheads can reinforce your media strategy

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

These numbers are
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The rise of interactivity in video advertising: Vpaid & VAST
Video advertising is a diverse and expanding area in online marketing. There are a lot of different video ad formats with continuously increasing capabilities.
In order to create compatibility between these different video formats and video players, the Interactive Advertising Bureau (IAB) has created some standards that facilitate the...
TrueView for Action ads on YouTube

Currently, YouTube is mainly considered as an awareness-driving channel in media plans. Advertising on YouTube is not expected to directly generate sales or leads. However, with over 4 million monthly active users in Belgium and a changing buying behaviour, YouTube’s importance is increasing and Google is therefore introducing new ad formats
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