• Meta: novelties and tips for set ups

    Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates.

    There are three main categories of enhancement that can be

  • Optimizing Meta Creatives: 4 Questions to Maximize Your Ad Success

    The right person at the right moment with the right message. A sentence every marketer has heard at some point. On Meta, you have a whole list of interests to choose from in order to reach the right people, but if your advertisement is not optimal,

  • The new Meta “objective selection experience”


    In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager.

    As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic,

  • The Power of Short-Form Videos to Reach and Engage Consumers

    While video has been a dominant medium in the past few years, mobile short-form vertical video is now the breakout format.
    Short-form videos are increasingly popular among consumers. A recent study found that 73% of consumers prefer to watch a short-form video to learn about a product or service.
    Short video formats are described as

  • Youtube Audio, an innovative format to increase brand awareness


    In the ever-changing landscape of digital marketing, it's important to keep up with new trends and technologies in order to meet people's ever-evolving needs. For this reason, with the significant growth in the use of audio


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