Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates.

There are three main categories of enhancement that can be

Introduction

In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager.

As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic,