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Building Great Helpful Piece of Technology - Advertising Budget Monitoring Spendoo

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Monday, 28 November 2016 09:02

Semetis, being a full stack Digital Advertising and Digital Business Intelligence agency, is facing continuous challenges within a non-stop evolving industry.

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What do indirect conversions mean for my digital advertising?

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Friday, 25 November 2016 08:26

Conversions are the lifeblood of digital advertising. They are often also referred to as leads, sales, goals, purchases, visits or subscriptions. With the digitisation of advertising, advertisers and their agencies have been submerged with data and performance measurement. And this is great news. Today more than ever we can link media investment to performance.

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Google Tag Manager Tip: What to do if gtm.click and gtm.linkClick are not working?

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Monday, 21 November 2016 08:42

On some websites, the gtm.click and gtm.linkClick events are not workining. No matter where you click, those events are never added to the event list. If you want to do some more complex tagging, those events are indispensable.

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Why and How to do Branding in Search?

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Thursday, 03 November 2016 09:07

Very often advertisers that need to build brand awareness will first think about Display Advertising. Of course it makes perfect sense. Display allows a broad reach with the possibility to accurately target the audience based on your offer and on your positioning. It allows you to visually communicate on your brand in a unique way.

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Accelerated Mobile Pages

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Friday, 21 October 2016 15:37

In the recent years and months, mobile usage on the internet has become increasingly important and every day, more and more people are looking for content on their smartphones rather than on desktop.

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Is Waze ads the key to local brand presence?

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Thursday, 20 October 2016 12:39

Waze is a social user-based GPS application which offers voice-guided navigation while also connecting you with other app-users. This allows you to receive real-time updates on traffic or road information. It can, for example give you a heads up on oncoming traffic jams or obstacles and provide alternative routes around them.

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