Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

Data quality is undoubtedly a key part of any successful data-oriented decision. Shit in. Shit out. And because it’s a success enabler, there is absolutely no reason not to heavily invest in it. Except, there is! As a foreword, I should mention that I’m not trying to say there’s no need to aspire for ...
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 - What does it mean to be data driven ? - “Being data driven is not a matter of data…” It’s not because someone is collecting huge amounts of data or is continuously looking into their dashboards or any other tools that he or she is data driven. The volume of data you are gathering and ...
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Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status report, Job ...
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Introduction: What is a Viewport ? The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.Note that the Viewport does not consider everything related to the browser (menu bar, address bar, ...
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DoubleClick Search is a search management platform that aims to allow marketers and agencies to efficiently manage their search marketing campaigns via one platform. Consider, for example, Bing, which already has a market share of approximately 4% in Belgium. The Doubleclick Search interface can show the results of ...
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Attribution (modelling) is a hot topic in digital marketing. All stakeholders have been focussing more and more on attribution: companies, agencies and especially big players like Google have been working and pushing on this subject. The “Why?” is quite clear: since measurability is the big advantage of digital ...
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There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of ...
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Back in June, Apple introduced Intelligent Tracking Prevention (ITP) which goal is to limit third-party trackers from capturing cross-site browsing data. Only a few month later, Google thumbs at Apple nose and comes up with a response to the ITP measure, ensuring conversion tracking is maintained. You need ...
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What is Black Friday and how is it impacting the advertising industry? If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of ...
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Video advertising is a diverse and expanding area in online marketing. There are a lot of different video ad formats with continuously increasing capabilities.In order to create compatibility between these different video formats and video players, the Interactive Advertising Bureau (IAB) has created some standards ...
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Semetis | 44 Rue des Palais, 1030 Brussels - Belgium

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