Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


READ MORE

 

Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


READ MORE

 

Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has increased significantly compared to 2019. More searches, more users, more ...
Read the article →
In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with their release of server-side GTM in Q3 2020 (still in Bêta when writing these ...
Read the article →
Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the data.    What is sampled data? Data sampling is a statistical ...
Read the article →
Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion.  Before we go down to the set-up, ...
Read the article →
This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’, where we’ve set the scene on today’s constraints originating from ITP and GDPR. We will outline our vision on the future of advertising and how you should tackle it as an ...
Read the article →
Privacy took a swing at measurement The world of digital marketing is under scrutiny. For decades marketers, brands and tech vendors have been tracking internet users and their behavior without any form of transparency. Which data was collected and what it was used for was none of the user’s business. All of this is changing. Both governments and private actors are stepping in in ...
Read the article →
This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.  In this part, we reveal the two metrics you should check out to assess a podcast. Furthermore, we also explain the budget you should expect to ...
Read the article →
More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Furthermore, since the beginning of the pandemic, numbers show that Covid-19 has boosted audio consumption by 76.2%. Those statistics are showing a trend: podcasts have the ability to capture ...
Read the article →
Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also has its downside. There are no official figures, but it is ...
Read the article →
In a previous blog article we have already given an introduction about Pinterest Shopping and the reasons to test it out. You are now convinced that Pinterest Shopping would be a great fit for your client needs and want to test it out? As a continuation to that story we will explain more about what to take into account during implementation and share some first insights in this ...
Read the article →
Prev Next

Case

You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy. However, millennials, a key target audience, have turned ...
Read the case →
Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...
Read the case →
Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You envision the holiday shoppers sitting at home in their pajamas tapping ...
Read the case →
  Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with ...
Read the case →
Summary The biggest challenge for marketers today is turning the sheer volume of data they have access to into actual actionable insights. Not only is (1) the volume of data problematic for a human brain to handle, (2) the technical skill sets are evolving. Marketers can only make data informed decisions if both challenges are tackled. Semetis succeeded in tackling these challenges by extending the ...
Read the case →
Intro Are you, just like us using Facebook to bring traffic to your website? The low cost and high volumes certainly make it very attractive. Unfortunately, we see in Google Analytics that the quality of that traffic is not always good. Bounce rates tend to be high and people spend almost no time on your site. You can bring your Facebook traffic campaigns to the next level by choosing ...
Read the case →
Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is extremely significant, and it even continues to grow every year. ...
Read the case →
Client Overview and Challenge The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that for-profit companies share a moral obligation to use their power for the greater good. With a growing environmental, ...
Read the case →
At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete recommendations. These recommendations need to be implemented. This implementation has always been more ...
Read the case →
The radio landscape is changing. The offline radio user base has declined by 15% over the last 3 years in Europe, marketing investment is following accordingly, and this downward trend is expected to continue. On the other side, digital audio services like Spotify keep growing and are expected to be pushed ...
Read the case →
Prev Next

LinkedIn

Careers

Semetis is hiring.

Do you fit the profile?


Recruitment

 

Prev Next

Get in touch

Semetis | 44 Rue des Palais, 1030 Brussels - Belgium

+32 (0)2 211 34 50

welcome@semetis.com

Connect with us

Cookie Policy

This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our privacy policy.