You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns.

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. 

Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline

At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life.

Generally, an audit and a strategy result in concrete recommendations. These

Introduction

Nowadays in digital marketing we are used to advertise for an existing market. Our tactics are easier with all the features flourishing on the advertising platform.

But what about launching an advertising campaign about a product which is new and doesn't have a market yet ? For the ones that read the

Risk

The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

 It’s been almost exactly a year since we started pushing our clients into adopting Google Analytics 4.

Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an

Introduction

Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content

As you all know, we are in a world where technology is creating a lot