Introduction

When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of the ad, and much more. The scope of

LinkChecker script

Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks unprofessional. Luckily there is a Google

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to implement it. In this article we

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable.

Before

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversionsand how to set-up Google Enhanced Conversions

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY

Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just

INTRODUCTION

In the ever-evolving digital landscape, effective marketing campaigns rely on data-driven insights to optimize performance and drive better results. As digital marketeers, harnessing the full potential of available data is crucial for the business of our clients.

To be able to manage campaigns and evaluate their

The battle against negative brand image in elderly care

Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to

Introduction

“Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have also become more demanding about the accuracy

Recently, many advertisers got an email titled: “Important: GBRAID parameter will be enabled for your URLs to measure your iOS14.5+ conversions”. But what is the GBRAID parameter exactly, and how will it affect your tracking?

What is GBRAID?

Since Apple’s ATT policies took effect in 2021, Google no longer sends the Google

In today’s world, automation is at the centre of every digital advance. In the digital marketing world, algorithms and marketing automation tools are becoming more and more powerful and essential for online advertising. With this in mind, comes the need for data: the more data you can feed the algorithm, the better performances you will get.