After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign.

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market.

Even though not a lot of advertisers have

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

SUMMARY

At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting channel? Which RTG partners are there? What

Revising our KPIs in the war for attention

We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How

A Fresh Challenge: Launching Digest Forte in Belgium

Earlier this year, UPSA launched a new product they wanted to launch on the Belgium market: UPSA Digest Forte. This new product was designed to ease digestion after heavy eating or drinking. The challenge for us was clear: How

Introduction

Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads.

From a performance point of view, launching Products Ads in Belgium is an important step for

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. 

The future is here: a MarTech Solution for data-driven video without transcoding

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often