Articles | Resources

Advertising on Foursquare: Foursquare for business

9th August, 2016 Eline Mallien

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with...

How to make DMP project a success in my organization

8th August, 2016 Stéphane Juricic

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms,...

Automated reports with Supermetrics

5th August, 2016 Julien Tesse

One of the biggest challenge digital marketing is facing, concerns the creation of value from the quantity of information. The data has to be reworked in order to extract valuable information for your business. It necessarily leads to a time-consuming process of retrieving, processing and...

Creating dynamic, automatically updating reports in Google Sheets

26th July, 2016 David Peeters

In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website that shows the Belgian internet usage trends, based on aggregated data of some of...

Why you should give Adform a try?

20th July, 2016 Grégoire le Hardy

Adform is a global digital media advertising technology company. Adform positions itself as a simple and all in one platform for digital advertising. In the digital jungle of acronyms and platforms we live in, Adform tries to play its card by grouping and simplifying the current way of...

Facebook to test 20% text limit removal

9th June, 2016

Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you will have more freedom in creating visuals.

Major updates in Google AdWords: Expanded Text Ads and Bidding by device

30th May, 2016 Jennifer Hubert

A few days ago, Google officially announced major and exciting upcoming upgrades to Google AdWords. You certainly remember that, earlier this year, Google already made a major change to the way it displays ads by removing text ads on the right hand side of the search result pages. Today, Google...

Blog: newest update in Google Search: Google Maps now accessible via Location extensions

6th May, 2016 Bart Van Nieuwenhuyse

A few days ago, Google announced a new change in Google Search Ads. Mainly Google Maps as an ad placement will be treated differently.

Product Listing Ads (PLA): Feed optimization

4th May, 2016 Mathieu Van Wylick

Feed-based advertising is already commonly used by e-marketers. Either through Product Listing Ads (PLA) campaigns or Dynamic Search Ads (DSA) campaigns Google has always been offering this kind of online advertising solutions. They have been increasingly pushing those feed-based products...