Articles | Resources

How to set your Facebook campaign in line with your Business objective?

21st August, 2015 Dan Gelbard & Bart Van Nieuwenhuyse

5 steps to keep in mind before diving into Facebook advertising Over the last months, seeing “Sponsored Posts” and ads on Facebook has become as natural as the ads on Google Search. The social platform is now a complete advertising tool, offering multiple ways to sell, promote, drive...

Common issues with Google Analytics - Session 1 - Managing your referral traffic

27th July, 2015 Julien Cornet et Stéphane Juricic

Introduction As regular google analytics users, many of you have already encountered what is called self-referral traffic. Self-referral traffic is traffic coming from your own domain coming in the list of referrers.

Shift the focus from Mobilegeddon to mobile user

24th June, 2015 Dhan Claes

On April 21 2015 Google started to roll out its mobile friendly update and rumor has it that Bing’s mobile-friendly ranking algorithm is coming soon. Six weeks after Mobilegeddon, the Internet is dominated by articles sharing results of their studies looking at the impact of Google’s update....

The Evolution of Google Shopping

27th May, 2015 Julien De Visscher

In a previous article we wrote about the Google Shopping campaigns (also known as Product Listing Ads Campaigns): how it works, for whom it is useful, how to set it up, etc.

Unleash the power of labels in Google AdWords

15th May, 2015 Vincent Crochet

A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort,...

How to implement User ID in your GTM Account

17th April, 2015 Neda Sekkat

Through Universal Analytics, Google has developed a number of new functionalities. One of them allows you to track users across different devices. It is a new way of collecting user information called “User ID”. Tracking the User ID enables the analysis of groups of sessions, across different...

Better decisions with Google Analytics Enhanced E-commerce (Part 2)

26th March, 2015 Chloé Piérard et Frederick Vijverman

In our article of 5 March 2015, we presented you the new Enhanced Ecommerce reports available for Google Analytics accounts that are migrated to Universal Analytics. Those reports provide key insights to understand the pre-purchase ecommerce behavior. In this article, you will learn how to...

How to work with Facebook Business Manager?

16th March, 2015 Bart Van Nieuwenhuyse

Last year, the advertising platform of the social media giant went through some important changes. In October 2014, the account structure changed completely. Only a few months later, in December, another important update was released: Facebook Business Manager.

Better decisions with Google Analytics Enhanced E-commerce (Part 1)

5th March, 2015 Chloé Piérard et Frederick Vijverman

What is Enhanced Ecommerce (Part 1/2)? In May 2014, the Enhanced Ecommerce beta was launched by Google Analytics. Every Google Analytics account is eligible to transfer to Enhanced Ecommerce since summer 2014. The new Enhanced Ecommerce analytics provides a lot of new insights and reports over...