Articles | Resources

Automated rules in Facebook Ads Manager

23rd September, 2016 Bart Van Nieuwenhuyse

Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of...

Video is hot right now, here’s why!

13th September, 2016 Gabriel Goldberg

This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.

Business Case - Creating GTM variables based on existing DataLayers

16th August, 2016 Glenn Vanderlinden

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired.

Advertising on Foursquare: Foursquare for business

9th August, 2016 Eline Mallien

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with...

How to make DMP project a success in my organization

8th August, 2016 Stéphane Juricic

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms,...

Automated reports with Supermetrics

5th August, 2016 Julien Tesse

One of the biggest challenge digital marketing is facing, concerns the creation of value from the quantity of information. The data has to be reworked in order to extract valuable information for your business. It necessarily leads to a time-consuming process of retrieving, processing and...

Creating dynamic, automatically updating reports in Google Sheets

26th July, 2016 David Peeters

In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website that shows the Belgian internet usage trends, based on aggregated data of some of...

Why you should give Adform a try?

20th July, 2016 Grégoire le Hardy

Adform is a global digital media advertising technology company. Adform positions itself as a simple and all in one platform for digital advertising. In the digital jungle of acronyms and platforms we live in, Adform tries to play its card by grouping and simplifying the current way of...

Facebook to test 20% text limit removal

9th June, 2016

Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you will have more freedom in creating visuals.