Articles | Resources

TealiumIQ vs Google Tag Manager

28th August, 2017 Maxime Vandenbussche

Web Analytics

Tag Management Systems are omnipresent in today’s Digital Marketing & Web analytics industry. TMS’s emerged in the late 2000’s to address the many opportunities and challenges posed by the explosive growth in digital marketing solutions.Tag Management Systems help companies to...

Facebook Split testing

23rd August, 2017 Jeroen Cools

Recently, Facebook rolled out its updated A/B testing tool, also known as Split testing, in Belgium. The update to split testing brings a fresh view on how advertisers can further improve their ad and campaign performances. This by basing themselves on data-driven insights. In the article we will...

Drive store visits with Facebook Ad Coupons

18th August, 2017 Julien Tesse

What is the Facebook offer format? Facebook “offer” ads is a newly updated feature proposed to businesses. Advertisers can share discount or specific offers to their customers via their Facebook page. Two formats of offers are currently available : Online & in StoreThe offer can be...

Facebook Ads Delivery Algorithm

12th August, 2017 Stephane Van Blerk

There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for...

A take on digital marketing automation

7th August, 2017 Stephane Juricic

I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation...

How Youtube Mastheads can reinforce your media strategy

3rd August, 2017 Hannes Cludts

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average...

Enhance Ad Campaigns with Weather Data - Part 2

25th July, 2017 Julien De Visscher

Introduction A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical point of view, we were able to contextualize our sessions’ data in Google Analytics with weather data. The described purpose of this...

Why visual sitelinks will improve your search results

2nd June, 2017 Elisabeth Marécaux

Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the...

Snapchat Ads launched in Belgium

15th May, 2017 Bart Van Nieuwenhuyse

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even...