Articles | Resources

Automation in Search Engine Advertising

25th October, 2019 Olivier Mannekens

The future of PPC Automation Do you work in digital advertising?Great, early retirement is waiting for you... Not exactly. But automation will change your job, that’s a given. Computers are getting faster.Algorithms are getting smarter.Artificial intelligence and machine learning are getting...

What impact do TV campaigns have on online website traffic?

11th October, 2019 Anne Mathieu

Advertising is everywhere: you can see ads on billboards near the bus station; you see them on your phone while navigating on apps; you hear them on the radio and you see them on TV at night while watching your evening show. As advertisers, we make sure to deliver relevant ads on the relevant...

A new function for Google Search: Gallery Ads

7th October, 2019 Femke Timmermans

What is it? Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive....

Building data-driven persona’s

7th October, 2019 Timothy Jacqmin

Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually...

The future is here: a MarTech Solution for data-driven video without transcoding

2nd October, 2019 Dhan Claes

Data-driven creatives are the future of video content. Yet, the Marketing Technology landscape does not offer the appropriate solution. AdSomeNoise and Semetis’ experiences with data-driven marketing as services companies identified a gap in the MarTech tool universe that they could uniquely fill....

Improve efficiency with Structured Data Files in Display & Video 360

29th August, 2019 Justine Heeren

What are SDF? Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360). Why are they useful? SDF can help you...

All you need to know about Google Analytics Web + App

1st August, 2019 Cedric Lequenne

We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties. Image Source : Google Blog In a context where people are interacting when and how they...

A very short introduction to Segment

29th July, 2019 Glenn Vanderlinden

data

Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit themselves to web...

2 ways of tracking cross-domain iFrames

26th July, 2019 Grégoire le Hardy

If you ended-up reading this article, you probably know what an iFrame is and the struggle it can bring when it comes to tracking. If it’s your case, then you can jump to the concrete material of this article and the first alternative. For the others, here is a definition of an iFrame (source:...