Articles | Resources

The ins and outs of GDPR, ePrivacy and Cookies

10th December, 2020 Emile Cras

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to...

The advantages of GTM Server-Side and why you should consider it

8th December, 2020 Margaux Marien

Introduction Mid August 2020, Into our first article “What is Server-side GTM and why should you care? A very short introduction.” we explained why you should care about the new beta launch. Server-side tracking is actually not new. Tealium & Segment were already offering the option....

How to get your Videos ranked on Google?

4th December, 2020 Lotte Vranckx

Video

The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their...

Troubleshooting in Channable - Set-up & Feeds

27th November, 2020 Sander Placke

Marketing Automation

So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...

What is Channable? What can it be used for?

27th November, 2020 Sander Placke

Channable is a feed management tool in which you can create, optimize and export your feed across a multitude of comparison websites, affiliate platforms and marketplaces. But let’s dive deeper into their offering and see what it is all about. To start using Channable you’ll have to first create...

The new Google Analytics (GA4) - Setting up Enhanced Ecommerce

26th November, 2020 Frédéric Palella

If you haven’t heard about GA4 before or you didn’t start the initial setup, I recommend you to start reading the excellent article ‘The new Google Analytics (GA4) - How to get started from an existing GA account’ written by my colleague Charlie. Note that this article won’t be an exhaustive deep...

Choose the right metrics

24th November, 2020 Grégoire le Hardy

Throughout my years at Semetis, I have come across a lot of different tracking requests. Some were good, others excellent, but some did not really make sense. In this article, I am going to try and highlight what makes up a good metric and why you should or should not measure something. With the...

The new Google Analytics (GA4) - How to get started from an existing GA account

10th November, 2020 Charlie Deschamps

Google Analytics

If you’re using Google Analytics on a regular basis, you must have seen a notification popping up in your account, asking you to try out the new Google Analytics property: GA4. Indeed, Google has finally launched their new version of Analytics based on the foundations of the App+Web property that...

Microsoft Launches Its Free Web Analytics Product: Clarity

10th November, 2020 Grégoire le Hardy

Web Analytics

Last week, Microsoft announced the launch of their web analytics tool. The tool claims to focus on behavioral analysis in an attempt to improve the overall user experience. Moreover, security has been built-in from the start as GDPR compliance is one of the product’s cornerstones What is...