Articles | Resources

The art, the beauty and the work behind a graph

7th November, 2014 Nicolas Debray

There are graphs and graphs and obviously Envisioning Information, which is an art. Working in the digital marketing industry makes our day full of data. Our challenge as a Digital Advertising and Digital Business Intelligence agency is to transform data into knowledge and then, being able...

Advertise on Yandex

4th November, 2014 Neda Sekkat

For years, Yandex has become the lead search engine in Russia, with a market share of 60% of the queries, versus less than 30% for Google.

How to use the Google Analytics Smart Lists?

31st October, 2014 Julien Cornet

Remarketing with Google is getting better and better. In the past year we have evolved from a simple pixel remarketing system, with the AdWords remarketing tag, to a complex audience-based remarketing system with Google Analytics.

Optimize your digital advertising campaigns with Google Analytics sociodemographic data

29th October, 2014 Quentin Verwaerde

Since October 2013 sociodemographic data about website visitors is available for AdWords and Google Analytics users. This new data allows advertisers to have a better picture of who is coming on their website and to use it for their marketing campaigns. This advanced data may lead to...

The Dos and Don’ts of Google AdWords Mobile App Promotion

22nd October, 2014 Maxime Vandenbussche

The rise of mobile Over the past few years we have seen how mobile devices are quickly gaining ground towards being the device of choice for searching the web. They went from barely representing 1% of total web browsing in early 2011 to a staggering 23% in August this year.

Automate your reports thanks to the Google Analytics API

22nd August, 2014 Chloé Piérard

Do you spend hours and hours every week creating and updating reports? Then this should be very useful for you. In order to ease the reporting based on Google Analytics data, Google made it possible to automatically export data from Google Analytics and to directly send them to your reports in...

Five Important Things to Keep in Mind When Restructuring Large Adwords Accounts

19th August, 2014 Sofie Van Vaerenbergh

For E-Commerces’ the online world is their playground. These E-Commerces are important clients with a large Adwords account. Some of them are active in different countries and target different languages, they have a large stock of products or services, add from time to time new products to their...

Semetis approved to become a Google Analytics Premium Reseller

6th August, 2014

Brussels – 6 August 2014 - Semetis today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Premium Reseller.

Google Tag Manager: Put your click data into context

18th July, 2014 David Peeters

You’ve set up Google Tag Manager to track clicks on your website. The numbers are coming in, but there’s something missing. You’re tracking only hints of behavior, but you’re missing the whole picture. To solve this, you need to put your click data into context. In the article Google Tag Manager:...