Articles | Resources

Enhance Ad Campaigns with Weather Data

25th April, 2016 Julien De Visscher

In the world of digital advertising, one of the current trends is real time synchronization of advertising campaigns taking into account external factors that might influence the performance of those campaigns. Indeed, more and more advertisers are talking about synchronizing the launch of their...

Measure your offline conversions in Google Analytics with the measurement protocol

20th April, 2016 Vincent Crochet

It has become increasingly easier for marketers and web analysts to track visitors on their websites over the past few years. On the one hand, web analytics tools have been widely improved and adapted to the need to attribute online conversions to media investments. On the other hand, Tag...

Google Analytics Premium: 4 things to keep in mind if you’re looking to upgrade

18th April, 2016 Vincent Saelen

Since a couple of months I’m working on an account which has recently been upgraded from a standard Google Analytics account to the Google Analytics Premium level. What’s more, it has recently been absorbed by the 360 release Google launched. (You’ll find more information in this article,...

Google Analytics 360 Suite: a marketing (r)evolution

31st March, 2016 Maxime Vandenbussche

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

Accessing The Google Analytics API through R Studio

29th March, 2016 Glenn Vanderlinden

1. Introduction Some say code is eating the world, others say it’s data that’s eating our planet. Whatever the perspective, one thing is for sure - API’s are at the center of it all.

The new Facebook pixel

7th March, 2016 Bart Van Nieuwenhuyse

In June 2015, Facebook announced some changes in the way website actions will be tracked. Currently, you need 2 different pixel to use the full potential of the Facebook advertising tool: an audience pixel, that could be used to create remarketing lists and a conversion pixel, to track actions on...

Why next week’s Mobile World Congress 2016 matters to global media?

19th February, 2016 Alex Newman

Next week, just under 100,000 people will travel to Barcelona to celebrate a birthday. From Mark Zuckerberg to Lewis Hamilton, the who’s who of the ever-expanding mobile and tech world will descend upon the Fira Gran Via for the 30th Mobile World Congress (MWC).

How to advertise on Instagram?

9th February, 2016 Julie Pyck

A picture says more than a 1000 words. Let this point out the value and unicity of the brand-new online advertising channel, Instagram. Instagram advertising was launched the 30th of September in Belgium. With Facebook being an extremely popular and effective medium with a very broad range of...

Online video advertising: Comparing Facebook & YouTube

30th December, 2015 Eléonore de Richecour

As the marketing battle between Facebook for video and YouTube has been on for a few months now, we’ll cover in this article the characteristics that make each of these platform unique.