Articles | Resources

Google Tag Manager: The Basics

10th July, 2014 Stéphane Juricic

Tracking, tagging, conversions, transactions, button clicks, remarketing, what about being able to handle all these features with one single tool? That is what Google Tag Manager (GTM) offers.

Semetis Power Tip: Tracking subdomains with Google Analytics

20th June, 2014 David Peeters

One of our clients created an application located on the subdomain app.theirwebsite.com. On their main website, theirwebsite.com, they had multiple links to the application on the subdomain. Although we installed the same tracking code on both the main domain and the subdomain, Google Analytics...

What is your digital mobile strategy?

17th June, 2014 Julien Cornet

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google...

Dynamic Remarketing - How to set up and why e-commerce websites cannot miss it

29th April, 2014 Doriane Magnus

Few months ago I wrote an article about Google Shopping and its benefits. It’s time to continue the story and talk about Dynamic Remarketing.

Why should you consider Omniture as Web Analytics Platform?

22nd April, 2014 Sylvain Thirionet

Beginning 2014, Adobe announced that his Omniture suite will be renamed “Adobe Analytics”. Concretely, it does not change a thing in the data processing and the interface. It just gives more Adobe brand impact on the platform. So let’s focus back on what Omniture is and how it differentiates from...

SEO best practices when splitting a website

14th April, 2014 Neda Sekkat

Sometimes, for strategic, marketing or financial reasons, companies wish to split their website in order to better separate activities. For instance, you can be an enterprise running B2B and B2C activities and willing to clearly split them. You can also be a real estate agency which wants to...

Why Context Matters: “All things are difficult before they are easy.”

9th April, 2014 Nicolas Debray

Analysing data is an art. Giving them a sense and actually going through the steps of “data, information, knowledge, wisdom” model requires expertise, experience and science. Having “information, knowledge, wisdom” without sharing it is just a pity.

Measurement of cross-device conversions in AdWords

7th April, 2014 Frederick Vijverman

A multi-device advertising environment We are living more and more in a multi-device world. Mobile internet is growing rapidly and tablets and smartphones are becoming more common in our daily lives. Different devices are being consulted during the customer buying cycle. Marketing investment...

AdWords Remarketing Lists for search Ads (RLSA)

20th December, 2013 Frederick Vijverman

After we published the article on the evolution of remarketing we realized that remarketing lists for search ads (RLSA) needed some extra attention. In this post we would like to further elaborate the function, the implementation in AdWords, the different strategies and our experience. What is...