In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young media strategists. They offer a platform

The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box, which makes it more

Amazon’s  Advertising

The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an increase in similar requests for

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY

Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just

Introduction

In designing a marketing strategy, one of the fundamental questions is:  Who is our target?

The answer to this question is crucial in defining the other elements of the marketing strategy (channels, messages,

During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

These numbers are

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience.

Of course, the popularity of this

Waze is a social user-based GPS application which offers voice-guided

The 2025 BAM Marketing Congress was: a notebook full of insights, a fresh dose of inspiration, and a strong reminder that the core of marketing is, and always will be, profoundly human.

From behavioural economics to media strategy, leadership lessons and brand building, the day offered perspectives that challenged how we think, not

BRUSSELS - 17/06/2021 - Semetis launches Atlas, a new R&D Center, expanding capabilities in data science and machine learning

New R&D

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

Belgians normalize tiredness. It’s seen as a side effect of life. Our society glorifies fatigue because being tired equals being productive. Being tired means being a good parent, a good employee, a good student, or, in short, a responsible adult. Belgians are exhausted, but they wear it like a medal. According to research, for 70% of them,

With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform.

The introduction of the Snap pixel was something avid Snapchat advertisers have

[dropcap]Ads&Data, DPG, IPM, RMB,... there are too many saleshouses to sum up. Digital advertising is not only about advertising on Meta or Google, it is way more than that. With Meta and Google we can get a big reach, we can get our story to potential clients at (most of the time) a relatively low cost. But how can we be sure about the

BRUSSELS - 31/05/2021 - Semetis, Belgian leading Digital Marketing Agency, is delighted to announce the appointment of Dhan Claes and Jennifer Hubert as Directors in their responsibility of the agency’s new leadership as of June

In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

Open

For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it?

What is the optimization score? 

First of