Articles | Resources

Retail Media in Belgium: the reality beyond the hype

18th December, 2025 Pieter Maesmans

Introduction Retail media is the new buzzword in the marketing world. In just two years, it has evolved from a niche topic to a fixed point on boardroom agendas and media plans. Both advertisers and agencies talk about its enormous potential: access to valuable first-party data, a direct link to...

Making analytics accessible with a scalable, user-friendly dashboard for 60+ countries

18th December, 2025 Shanon Lejeune

Many companies today sit on a goldmine of data but don’t always have the tools or structure to make the most of it. That was the case for one of our multinational B2B clients operating in more than 60 countries. Their teams going from product managers to marketers and local stakeholders, needed...

The Epicurean Strategy: How Semetis Turned Branding into Business Results for UPSA Digest Forte

18th December, 2025 Astrid Merenne

A Fresh Challenge: Launching Digest Forte in Belgium Earlier this year, UPSA launched a new product they wanted to launch on the Belgium market: UPSA Digest Forte. This new product was designed to ease digestion after heavy eating or drinking. The challenge for us was clear: How could we stand...

Key Takeaways from Day 1 of BAM Marketing Congress 2025

17th December, 2025 Justine Cremer

The 2025 BAM Marketing Congress was: a notebook full of insights, a fresh dose of inspiration, and a strong reminder that the core of marketing is, and always will be, profoundly human. From behavioural economics to media strategy, leadership lessons and brand building, the day offered...

The overlooked impact of consent management on your data & marketing performance

17th December, 2025 Lotte Vranckx

Introduction By now, most organizations understand the importance of managing user consent on their websites, not as a nice-to-have, but as a legal obligation. Privacy regulations such as the GDPR and the ePrivacy Directive have made consent management a fundamental requirement for any business...

Smarter Reach: Aligning Performance and Climate Impact

17th December, 2025 Penelope Negrault

Why Must We Act Now? The climate crisis is no longer a distant horizon, it’s already here. From Australia to Valencia, wildfires and floods are sadly becoming the new normal in the news (and it shouldn’t!). And yet, in the midst of this urgency, most of us still underestimate the invisible impact...

Launching Campaigns in the Age of AI: How Marketers Can Stay Ahead of the Shift

16th December, 2025 Alexandre Vanhemelryck

IntroductionAI is no longer a trend sitting at the edges of marketing. It has become the layer beneath everything: how people search, how platforms optimise, how decisions are shaped. The rules didn’t just evolve, the entire playing field moved.All marketers, including our clients, feel this shift...

The power of self-reflection: How the Core Quadrant Model helps us grow

19th November, 2025 Yaël Vanhoe

At Semetis, wellbeing isn’t just about physical health or stress prevention. It’s also about how we interact, collaborate, and grow together, as people and as professionals. As part of our wellbeing policy, we’ve decided to take a deeper look at the psychosocial dynamics within the company. That...

Using Extra Share of Voice (ESOV) to drive long‑term growth: balancing Brand Building and Performance

19th November, 2025 Eliott Pousset

Context - why we revisited the share‑of‑voice rule Digital marketing has become more accountable and more complex. It is easy to optimize a performance campaign for short‑term clicks, yet harder to defend brand investment when budgets are tight. For all brands with high short-term revenue...