Marketing

  • Press release - Semetis is Mixpanel certified partner

    Semetis is the first Belgian agency to be a Mixpanel certified partner. Mixpanel is a user & product analytics solution focused on collecting accurate data, identify trends in order to understand why users take certain actions so the product & customer journey can be improved. Mixpanel is a solution designed for product teams &

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  • Press Release - Semetis-Carglass DCO Case is Best In Class

    Press Release - Dynamic Creative Optimisation Semetis-Carglass case, recognised by Google as best in class

    11-Dec-2018, Brussels - Today we announce that Semetis’ Carglass case on Dynamic Creative Optimisation (DCO) has been recognised by Google as best in class marketing case and integrated in the global Think With

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  • Programmatic Advertising on Waze: do or don’t?

    It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer today? And is it worth investing

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  • Quick-Step: Guide users through the full floor buying customer journey by using data driven creatives

    SHORT SUMMARY

    Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

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  • Semetis becomes Facebook Premium Partner

     semetis facebook marketing partners

    Semetis is the first Segment certified agency in Belgium

    Semetis is the first Belgian agency to be Segment certified. Segment is a Customer Data Infrastructure platform that aims to unify data from a user point-of-view in order to enable streamlined and coordinated activation. Segment combines elements from both Tag Management Systems & Customer Data Platforms in
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  • Store Visits & Offline Conversions

    Introduction

    Over the last couple of years we have been hearing a lot about 2 important challenges:

    1. The big switch in Internet device consumption
    2. The challenge of integrating online & offline environment

    Actually, those two challenges have never been so close to each other. In fact,they

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  • The infinite fragmentation, a perspective on the evolution of the digital advertising industry

    1960 to 2054 - A century of evolution for the advertising industry

    Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

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  • The voice landscape from a search perspective

    Have you ever found yourself in a situation where you needed instant access to information but were on the go or just too busy? Just like many others, you probably turned to your mobile phone and searched the web to find what you were looking for. It’s all about convenience and the mobile experience pretty much does the trick.

    Over the

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  • What is Black Friday?

    What is Black Friday and how is it impacting the advertising industry?

    If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of November. It is

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  • Why is the future of MarkTech Stack all about CDPs and not DMPs ?

    Context

    Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and

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  • Year in Search 2017: These were the biggest trends & changes

    This report highlights some of the biggest search trends impacting the industry in 2017. The trends revealed deliver influential insights for advertisers to respond and adapt their strategies accordingly. In a nutshell, smartphone usage is still transforming our world. Technology is growing at an exceptionally quick rate changing the customer

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