Articles | Resources

The power of self-reflection: How the Core Quadrant Model helps us grow

19th November, 2025 Yaël Vanhoe

At Semetis, wellbeing isn’t just about physical health or stress prevention. It’s also about how we interact, collaborate, and grow together, as people and as professionals. As part of our wellbeing policy, we’ve decided to take a deeper look at the psychosocial dynamics within the company. That...

Using Extra Share of Voice (ESOV) to drive long‑term growth: balancing Brand Building and Performance

19th November, 2025 Eliott Pousset

Context - why we revisited the share‑of‑voice rule Digital marketing has become more accountable and more complex. It is easy to optimize a performance campaign for short‑term clicks, yet harder to defend brand investment when budgets are tight. For all brands with high short-term revenue...

Beyond Impressions: Measuring Attention in Digital Advertising

19th November, 2025 Marie-Emilie Andries

For years, the success of digital advertising has been judged through attribution models, from last-click conversions to data-driven attribution. Impressions, CPMs, views, and reach have been the standard metrics to evaluate a branding campaign’s performance. But the reality is: attribution is not...

Will AI make your business website irrelevant ?

14th October, 2025 Charlie Deschamps

You open ChatGPT and ask it to “find me the best running shoes under €100.” Within seconds, it will compare models, check stock, read reviews, and complete the purchase, all without sending you once to the website of Nike.com or Zalando.beThat is the newest feature of ChatGPT, released a few...

Building our wellbeing policy at Semetis

16th September, 2025 Yaël Vanhoe

A structural approach to psychosocial wellbeing At Semetis, we take wellbeing seriously. Not just because it's required by law, but because we believe it’s fundamental to creating a healthy, human and future-proof workplace. Ensuring wellbeing in the workplace isn’t just about yoga sessions or...

At the crossroads of global and local: where value is created

4th September, 2025 Margaux Marien

Introduction “What is the added value of a local marketing approach in the face of globalization?” Now, try answering that… in just three minutes! Thank you, UMA Get Together, for this stimulating challenge. You now understand why I wanted to continue the reflection in this article and explore...

How to stay competitive in a crowded market

1st September, 2025 Astrid Mérenne

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just behind...

Belgian content: A treasure we must cherish

6th February, 2025 Janne Beke

When we look at our media landscape, we can be incredibly proud of the quality of our local content in Belgium, especially in Flanders. Programs like De Mol, De Slimste Mens ter Wereld, and De Verraders are not only audience favorites but also showcases of creativity and craftsmanship. These...

Why an SEO dashboard is a necessity in tracking SEO progress

27th December, 2024 Sven Bosschem

Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what...