Articles | Resources

Implementing Enhanced Conversions via Server-Side GTM

7th November, 2023 Robbe Desmyttere

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google Ads. In this article, we will talk about setting up enhanced conversions via...

How is AI transforming the way we advertise?

7th November, 2023 Astrid Mérenne

If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do...

Data Modeling in Google Analytics 4 (GA4): The Role of Reporting Identity

20th October, 2023 Justine Heeren

In a previous article, we highlighted some reasons explaining why your data might look different between UA & GA4. One of the reasons was linked to the Reporting Identity and the 3 ways of identifying users within GA4: Blended: method taking into account both observed data (User ID, Google...

A first: Semetis launched the first campaign on Netflix

6th October, 2023 Emilie Andries

In the ever-changing world of digital marketing, staying at the forefront of innovation is essential. Semetis has demonstrated its commitment to pushing boundaries by being among the first agencies to launch an advertising campaign on Netflix in France with “Atol Mon Opticien”. Atol Mon Opticien:...

Why some GA4 events might not show up in your server container’s preview mode

20th September, 2023 Robbe Desmyttere

Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often...

The Power of Short-Form Videos to Reach and Engage Consumers

13th September, 2023 Claire Seredynski

While video has been a dominant medium in the past few years, mobile short-form vertical video is now the breakout format. Short-form videos are increasingly popular among consumers. A recent study found that 73% of consumers prefer to watch a short-form video to learn about a product or...

How bot traffic impacts web analytics and how to avoid it

13th September, 2023 Xander Schepens

INTRODUCTION In the bustling realm of the digital landscape, the significance of web analytics cannot be overstated. The insights gleaned from these metrics fuel strategic decisions, steer user experience enhancements, and drive businesses towards success. However, navigating this data-driven...

The future of Performance Max: empowering advertising with AI

16th August, 2023 Elisabeth de Biolley

Digital advertising has always been evolving and it continues to do so. Performance Max, the latest campaign type released by Google is one of these examples. If you haven't explored this campaign type yet, we strongly recommend testing it out for your own venture.This article explores the future...

Best Practices on winning time on Looker Studio

3rd August, 2023 Amy Mossay

Introduction Looker Studio, formerly known as Data Studio, represents a Google product designed to empower businesses in creating dashboards for visualizing their data. This tool holds so many features that you can easily lose more time in creating your dashboard rather than its analysis. This...