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Blogspot: GTM latest updates

As a heavy GTM user, you have probably noticed some changes lately in the interface with the arrival of a new functionality called workspace. Since the release of GTM v2, it is the biggest change to the tool. Put back into broader context, it gives us two indications:

5 Bid Adjustments to implement in your AdWords campaigns

As an SEA marketer you increasingly feel like a kid in a candy store: you see potential bid adjustments all around you, but what are the most interesting for you and your customer? And how to use them? We take a quick look at the most prominent:

Facebook: Dynamic Product Ads

Dynamic product ads help you select the most relevant products out of your entire product catalogue. This way you can promote them better on Facebook or Instagram.

Automated rules in Facebook Ads Manager

Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of...

Video is hot right now, here’s why!

This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.

Advertising on Foursquare: Foursquare for business

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with...

How to make DMP project a success in my organization

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms,...

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