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4 reasons why should you use Gmail Ads

Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this...

Shoppable Lightbox ads: introduction & best practices

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters...

An introduction to the Doubleclick world – Programmatic and RTB

Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an automated format of...

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