Articles | Resources

Driving store visits and in-store sales via Facebook Store Visit campaigns

15th June, 2018 Anne Mathieu

Nowadays we notice that people research more and more products and business locations on their mobile phones. As sales still happen mostly in stores, retailers find it crucial to run campaigns driving store visits, meaning that they need to push people close by to come to their store and make a...

What is a Datalayer? An introduction

13th June, 2018 Margaux Marien

Introduction The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors.This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of...

TrueView for Action ads on YouTube

5th June, 2018 Lieze Vande Keere

Currently, YouTube is mainly considered as an awareness-driving channel in media plans. Advertising on YouTube is not expected to directly generate sales or leads. However, with over 4 million monthly active users in Belgium and a changing buying behaviour, YouTube’s importance is increasing and...

How to implement a good online local strategy?

1st June, 2018 Mathieu Van Wylick

Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of...

How we used the Measurement Protocol to track Spotify saves in Google Analytics

6th May, 2018 Glenn Vanderlinden

Web Analytics

Unless you’re a real Google Analytics geek, you’ve probably already heard from the Measurement Protocol but haven’t seen any applications besides the coffee machine video. This video suggest you need to be McGyver in order to be able to work with the Measurement Protocol. Sure, you could be, but...

What you need to know about AMP (Accelerated Mobile Pages)?

1st May, 2018 Bart Van Nieuwenhuyse

AMP or Accelerated Mobile Pages is an initiative taken by Google to further improve the user experience on mobile devices. It’s Google’s next step to improve “the web”. AMP is a specific markup in the HTML5 source code, that focuses on very fast loading times for web pages on mobile devices....

How Digital Transformation is a career opportunity

16th March, 2018 Nicolas Debray

Entrepreneurship

Did you ever wonder where and why should you apply for your first job(s)? #1 - Digital Transformation - The rise of the startup hype: The Digital transformation has made the small companies, more than ever, the best place to start a career. Everything in life is dynamic as time passes by. New...

Voice Search - 4 ways voice assistance is shaping consumer behaviour

15th March, 2018 Stephane Van Blerk

Google

Google Voice Search? Search is evolving, all of us got used to the normal search queries typed in with a keyboard on Google, Bing or Yahoo. But not so long ago, another dimension has seen the light, which is called ‘voice search!’ It is still seen as the future, but it is actually here already....

How UX and SEO reinforce themselves

7th March, 2018 Gaetan Heijmans

Introduction In a perfect world, companies are able to work on all the different aspects of their website at the same time (User Experience, SEO, Design, etc.). These parallel tracks allow them to improve website performances exponentially. Unfortunately, we live in a world where time is not a...